August 17, 2011
Using Incentives to Motivate Panelists Is Easy. Motivating My 2-Year-Old, Now That is a Challenge!
By Bertrand Jolibert, Panel Operations Director, EuropeThe education system in France is quite demanding, and a rigorous program that requires nightly homework begins in Kindergarten. Parents in France begin to think (and worry) about preparing kids for school not long after they’re born, and my wife and I are no exception. Our 2-year old son Read More...
Posted on August 17, 2011, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
August 12, 2011
Fear is Never a Good Motivation
By Leslie Warshaw, SVP, Custom Panels & CommunitiesI recently read an article on research-live.com by Sally O’Rourke, European MD for Communispace, called Community Safety. I found this article interesting because it brings to light some of the misconceptions about online communities I encounter when talking to marketers. Read More...
Posted on August 12, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
August 4, 2011
New Financial Reform Rules Present Marketing Challenges For Banks
By Greg Flemming, SVP, Financial Services GroupOver the recent past, there have been numerous regulatory changes that limit bank revenue through fee collection and other practices. It should come as no surprise that as certain banking products become less lucrative, banks will look for ways to mitigate the effect of lower revenues by changing the way they market their products and incentivize customers. However, these changes are perceived negatively by consumers and present a marketing challenge for an industry already struggling with an image problem. Read More...
Posted on August 4, 2011, Comments (0)
Category: Financial Services Group
