September 19, 2012
6 Ways to Improve the Screening Experience
By Susan Frede, VP, ResearchSurvey respondents don’t understand why they are sent to surveys and then told they don’t quality. They become especially upset when they answer a long series of questions only to be eliminated. When respondents are disqualified repeatedly they become discouraged, unengaged, and eventually drop off the panel. Keeping respondents Read More...
Posted on September 19, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
June 19, 2012
Are you selling your idea short?
By Susan Frede, VP, ResearchIn a recent Marketing News article, David Aaker discusses why game changing innovations never see the light of day. He claims that innovations often are killed off because of “gloomy-picture bias created by decision makers that are motivated to be risk-sensitive.” In his article, he provides seven reasons for Read More...
Posted on June 19, 2012, Comments (0)
Category: Data Quality, Survey Best Practices
June 4, 2012
Is your sample size sufficient?
By Susan Frede, VP, ResearchUnfortunately, researchers often forget statistical best practices when it comes to sample size. With smaller sample sizes there is more variability in the data and a single respondent can have a large impact on the results. In addition, with smaller sample sizes smaller differences may be missed. All of Read More...
Posted on June 4, 2012, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices
May 8, 2012
To Flash or Not to Flash?
By Susan Frede, VP, ResearchNow that I have made Shakespeare turn over in his grave and have your attention… With technology comes challenges and changes. According to Pew Research Center, as of January 2012, 19 percent of U.S. adults age 18+ own a tablet computer, and as of February 2012, 46 percent own a Read More...
Posted on May 8, 2012, Comments (0)
Category: Survey Best Practices
April 16, 2012
First Rule of Panel Management is Do Unto Others
By Susan Frede, VP, ResearchWhen it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
February 27, 2012
Get Ready to Roll Up Your Sleeves
By Frank Kelly, SVP, OperationsI am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Posted on February 27, 2012, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
