June 4, 2012
Is your sample size sufficient?
By Susan Frede, VP, ResearchUnfortunately, researchers often forget statistical best practices when it comes to sample size. With smaller sample sizes there is more variability in the data and a single respondent can have a large impact on the results. In addition, with smaller sample sizes smaller differences may be missed. All of Read More...
Posted on June 4, 2012, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices
April 16, 2012
First Rule of Panel Management is Do Unto Others
By Susan Frede, VP, ResearchWhen it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
March 7, 2012
Respondent Validation
By Susan Frede, VP, ResearchIt’s important to take another look at respondent validation because marketing research clients are becoming increasingly strategic in their focus. A strategic focus requires more than data from discrete studies. It requires knowledge synthesis whereby data and findings from multiple studies and sources are combined. When taking this approach, using Read More...
Posted on March 7, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research
March 5, 2012
Highlights of the CASRO Online Research Conference
By Susan Frede, VP, ResearchI’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
January 5, 2012
A Marketing Research Librarian? Part 2
By Susan Frede, VP, ResearchLibrary science has more to do with marketing research than people think. In part 1 of my post, I discussed how to use basic library science skills to evaluate a secondary source. In part 2, I’d like to discuss how client communication can be improved by asking the same Read More...
Posted on January 5, 2012, Comments (0)
Category: Research on Research
December 15, 2011
A Marketing Research Librarian?
By Susan Frede, VP, ResearchI recently took a library science class online from Northern Kentucky University. When I mentioned this to my co-workers, their typical first reaction was, “Why would you do that?,” which was almost immediately followed by, “And what exactly does that have to do with marketing research?” Both Read More...
Posted on December 15, 2011, Comments (0)
Category: Research on Research
