December 15, 2011
A Marketing Research Librarian?
By Susan Frede, VP, ResearchI recently took a library science class online from Northern Kentucky University. When I mentioned this to my co-workers, their typical first reaction was, “Why would you do that?,” which was almost immediately followed by, “And what exactly does that have to do with marketing research?” Both Read More...
Posted on December 15, 2011, Comments (0)
Category: Research on Research
December 1, 2011
Mobile Research Can Deliver Insights in a Way No Other Medium Can
By Jacki Spear, Vice President of Business DevelopmentLike many of my colleagues in the market research industry, I am a big advocate for the promise of mobile surveys. I’m fascinated by mobile’s ability to capture the immediate, unfiltered responses of survey participants, and intrigued by the implications of that ability on the research we conduct for Read More...
Posted on December 1, 2011, Comments (0)
Category: Case Study, Mobile Surveys
