January 20, 2012
Integrated Data: Making Music from the Cacophony
By Leslie Warshaw, SVP, Custom Panels & CommunitiesLike thousands of instruments in a concert hall each playing a different tune in a different key, data is blasting at market researchers from myriad sources 24-7-365. Our challenge – and it’s a substantial one – is to turn this discordant noise into a poignant symphony. As Read More...
Posted on January 20, 2012, Comments (0)
Category: Custom Panels, Future of Online Research, Integrated Data
January 5, 2012
A Marketing Research Librarian? Part 2
By Susan Frede, VP, ResearchLibrary science has more to do with marketing research than people think. In part 1 of my post, I discussed how to use basic library science skills to evaluate a secondary source. In part 2, I’d like to discuss how client communication can be improved by asking the same Read More...
Posted on January 5, 2012, Comments (0)
Category: Research on Research
