Profiles
Chris Stevens, Chief Research Officer
Chris has over 20 years of panel design, research design, weighting and quality management experience in the Market Research industry. Based in the London office, Chris is the Chief Research Quality Officer for Lightspeed Research. Prior to joining Lightspeed Research, he was a Research Director at TNS. He was previously Head of the Research Department at GfK Marketing Services in the United Kingdom, where he oversaw research matters for all consumer and retail panels. Chris joined Lightspeed Research in September 2000 to set up European Research and Panel Operations. He received his BSc in Mathematics from King’s College, London. Chris has spoken at numerous industry events and has had papers published by ESOMAR, the world organization for enabling better research into markets, consumers and societies.
April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey Results
By Chris Stevens, Chief Research OfficerIt’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Category: Panel Management, Panel Quality
Posted on April 23, 2012
