Profiles
David Gordon
SVP, Business Development, The Financial Services Group
David brings over 11 years of sales and business development experience in the research industry. Based in Cambridge, MA, Dave is responsible for sales, partnership development, and client management within the Financial Services Group at Lightspeed Research.
Prior to joining Lightspeed Research, Dave was the Senior Director of Strategic Accounts at Forrester Research, an independent technology and market research company, where he oversaw the management of Forrester’s largest financial services clients. Prior to Forrester, Dave was responsible for sales and marketing functions at Vertigo Development Group, a software company. Earlier in his career, Dave worked as an architect with The Martinson Group, where he was involved in an array of residential, institutional, and historic preservation projects.
Dave received his Bachelor of Arts in Architecture at Lafayette College in Easton, PA.
September 12, 2011
Mobile App Usage Varies Greatly Among Customers of Major Credit Card Issuers
By David Gordon, SVP, Business Development, The Financial Services GroupIn anticipation of widespread consumer adoption of mobile banking and payments capabilities, U.S. banks, credit card issuers, and other financial industry stakeholders have been pouring millions of dollars into the development of strategies, technology development, advertising, and even full-blown payments platforms. And while penetration of smartphones among the U.S. Read More...
Category: Financial Services Group, Mobile Surveys, Technology News
Posted on September 12, 2011
July 28, 2011
New Report Explores Consumer Attitudes Toward Credit Card Protection Products
By David Gordon, SVP, Business Development, The Financial Services GroupThe Bureau of Consumer Financial Protection (BCFP) officially opened last week amid lawmakers’ heated debates over its structure and purpose, and many bankers’ concerns that unintended consequences of the new agency will harm consumers. It’s likely that the topic of credit card protection products will be among its early areas of focus. Read More...
Category: Financial Services Group, Industry News, Research Products
Posted on July 28, 2011
