Profiles
Efrain Ribeiro
Chief Operating Officer
Efrain is responsible for Global Online Operations for Lightspeed Research.
In a career that spans over 25 years, Ribeiro has been an innovator in the online panel business and set standards for quality and best practices. He began his career at The Arbitron Company where he was responsible for both the radio and television service operations in the ‘80s and early ‘90s.
As Head of Global Access Panels at TNS/NFO in 1999, Ribeiro developed and launched one of the first online custom panel services. He was responsible for the recruitment, management, sampling, and research-on-research for consumer, web-based, and proprietary global panels. Efrain’s efforts resulted in high response rates, long panelist tenure, and the development and adherence to best practices with particular emphasis on meeting clients’ sampling and timing requirements.
Prior to joining Lightspeed Research, he was COO and Head of Respondent Access and Engagement at Ipsos, where he oversaw the operations and development of their online and offline panels. He is an original member of the ARF Online Research Quality Council Steering Committee and was instrumental in conducting the 2009 groundbreaking study Foundations of Quality.
March 26, 2012
Helping ESOMAR Update Its 28 Questions
By Efrain Ribeiro, Chief Operating OfficerOver the past couple of months, I’ve had the pleasure of being part of a team working to update the ESOMAR 28 Questions to Help Research Buyers of Online Sample. This list of questions, which ESOMAR first made available in 2005, helps research buyers to become familiar with the Read More...
June 30, 2011
Adoption of TrueSample: Supporting Industry-Wide Quality Standards
By Efrain Ribeiro, Chief Operating OfficerKantar’s announcement that Lightspeed Research will roll out MarketTools® TrueSample® as its quality solution for all U.S. online consumer survey-based research represents both an end and a beginning. It is the end of many months of intensive focus on this decision, but it is also the beginning of Read More...
March 22, 2011
Lightspeed Laurels: Susan Frede Recognized by the ARF
By Efrain Ribeiro, Chief Operating OfficerI am delighted to extend my congratulations to our VP of Research, Susan Frede, who on March 23 was presented a Great Mind Award by the Advertising Research Foundation (ARF). The ARF created this honor in 2006 to recognize and celebrate individuals who contribute to the excellence and advancement Read More...
