Profiles
James Sallows
VP, Client Operations, EMEA
James brings over nine years of client service and project management experience within the online market research industry. Based in London, he is responsible for European Client Operations including project management, data processing and survey programming.
In his previous role at Lightspeed Research, James was the Senior Account Director within the New Business team, where he was actively involved in its creation and growth.
Prior to joining Lightspeed Research in 2003, James was based in Paris as the United Kingdom Business Development Manager of Novatris (now Harris Interactive France), a full service online research company. At Novatris, he launched their United Kingdom business which quickly grew to represent a significant proportion of their overall revenue. James was also responsible for building their UK panel and managing their UK recruitment network.
James holds a BA (Hons) in European Business and French from The Business School, Manchester, in addition to a License, Maitrise and Titre d’Ingenieur from the University of Clermont Ferrand.
Outside of Lightspeed Research, he is a keen scuba diver and football (soccer) fan.
April 18, 2011
Survey Design: Make Sure It Passes the Twitter Test
By James Sallows, VP, Client Operations, EMEAWhen designing survey questionnaires, we market researchers must constantly remind ourselves to “walk a mile in the respondent’s shoes” – that is, think about how our questions will be viewed and answered by survey respondents. Over the years, we’ve edited down numerous survey questions that overexplain a straightforward concept. To Read More...
Category: Panel Quality, Panel Retention, Survey Best Practices
Posted on April 18, 2011
March 29, 2011
Sound Advice: Revamp Questionnaires to Improve Response Rates
By James Sallows, VP, Client Operations, EMEAI was out shopping recently and I passed the window display of an electronics store. A particular piece of audio equipment caught my eye, so I went inside to inquire about it. The store owner was friendly and helpful, clearly proud of that particular home cinema system and eager Read More...
Category: Panel Quality, Research on Research, Survey Best Practices
Posted on March 29, 2011
