Profiles
Joe Giacobbe
SVP, Radius Recruitment
Joe Giacobbe brings 25 years of panel, client service, and operations experience in the market research field. Based in Toronto, Canada, Joe is the Senior Vice President, Radius Recruitment at Lightspeed Research.
Prior to joining Lightspeed Research, Joe was the EVP, Global Panels and Operations at Vision Critical, a market research survey software company. He initially oversaw their rapidly growing custom panel account management team, and later launched their global access panels business. Joe was also the SVP at Ipsos Interactive Services, a global market research organization, where he was responsible for North American Online Operations and Global Product Development.
Joe received his Bachelor’s degree in Marketing at Concordia University in Montreal, Canada. He has a long-standing interest in data quality, and has been a speaker at industry events hosted by the ARF, CASRO, MRE, and MRIA.
April 7, 2011
Market Research: Put on Your Game Face
By Joe Giacobbe, SVP, Radius RecruitmentIn a recent MrWeb article, Lightspeed Research President and Global CEO David Day said that we’re competing for people’s online time and offered “surveytainment” as an approach to consider when recruiting and retaining survey respondents. That got me thinking about what I’d consider to be relevant entertainment in that Read More...
Category: Future of Online Research, Panel Retention
Posted on April 7, 2011
