Profiles
Roy Patel
VP, Sales and Business Development, EMEA
Based in London, Roy is responsible for European commercial activities and panel-based digital research opportunities. Recently Roy has been involved in the commercial rollout of Lightspeed Radius, which passively fuses Lightspeed Research’s online panelists’ survey and profile data with their observed online behaviours.
Roy is an online industry veteran. He worked for Internet audience measurement firm Media Metrix in 2000 as Head of European Sales and later at Nielsen//NetRatings. In 2005 he set up the U.K. Operations of MetrixLab, a full-service online market research agency that specialises in media, website and NPD consumer insights. He was responsible for growing the value of their U.K. business into multi-millions.
Prior to working in the market research industry, Roy spent 11 years working in London for global financial information and investment data provider Extel Financial, then owned by the Financial Times and currently by Thomson Reuters.
November 29, 2011
Research on the Move
By Roy Patel, VP, Sales and Business Development, EMEAOffline, online or mobile? If you wanted to know what UK consumers had in their fridge and what they bought to replenish their stock, what research methodology would you use? You can’t simply track the transactions online. (According a recent mini-poll conducted with our UK panel, almost 90% of Read More...
Category: Mobile Surveys
Posted on November 29, 2011
October 3, 2011
Repeating and Repeating and Repeating Ourselves
By Roy Patel, VP, Sales and Business Development, EMEAWhy are we deliberately annoying our respondents with repetitive questions? Read More...
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
Posted on October 3, 2011
July 20, 2011
Better Than X-Ray Vision
By Roy Patel, VP, Sales and Business Development, EMEAWhen the baby Kal-El, after emerging from his crashed space craft, lifted up a car and tossed it from his path we knew he had a lot of potential. At that point, though, we didn’t know just how often he would save the human race from utter annihilation (and if Read More...
Category: Integrated Data, Research Products
Posted on July 20, 2011
