Profiles
Seth Ruoss
Chief Marketing Officer
Seth Ruoss brings over 15 years of strategic, financial and managerial experience across a wide variety of industries. Based in Wilmington, DE, he is the Executive Vice President for Global Marketing and Business Strategy for Lightspeed Research. In this role, he oversees the Marketing, Product Development, Business Strategy and Corporate Development functions. He also serves on the Lightspeed Research Board of Directors.
Prior to joining Lightspeed Research, Seth was the Senior Vice President for Sales Strategies for Bank of America, where he was responsible for developing and optimizing product sales for the newly combined Bank of America/MBNA organization. Prior to that, he was Director of Corporate Strategies for MBNA. Before joining MBNA, Seth was a charter member of the Juniper Financial corporate development team. In this role he helped to develop a successful bank from inception. Seth started his career at Deloitte & Touche where he managed strategic and financial consulting work across a number of industries. Seth holds a B.A. from Middlebury College.
Seth is an avid lacrosse player and coach and currently serves on the Board of Directors of the UpCycle Foundation.
November 17, 2011
Consumer Centric Market Research
By Seth Ruoss, Chief Marketing OfficerWhether or not we care to admit it, the mobile device has become a growing dependency in our everyday life. Wherever we go… it goes. We use it for personal communication, to research topics, to provide feedback, to pass time on a commute and even to wake us up in Read More...
Category: Future of Online Research, Mobile Surveys, Survey Best Practices
Posted on November 17, 2011
April 5, 2011
Truly Integrated Data Can Answer the Burning Questions
By Seth Ruoss, Chief Marketing OfficerAs the market research industry evolves, it’s no longer good enough to provide stand alone informative data sets and longitudinal benchmarking to marquis clients who have gone through several vendor reviews and expense line analyses. We must provide well-rounded sets of information that directly address a client’s burning questions Read More...
Category: Future of Online Research, Integrated Data, Research Products
Posted on April 5, 2011
