June 19, 2012
Are you selling your idea short?
By Susan Frede, VP, ResearchIn a recent Marketing News article, David Aaker discusses why game changing innovations never see the light of day. He claims that innovations often are killed off because of “gloomy-picture bias created by decision makers that are motivated to be risk-sensitive.” In his article, he provides seven reasons for Read More...
Posted on June 19, 2012, Comments (0)
Category: Data Quality, Survey Best Practices
June 4, 2012
Is your sample size sufficient?
By Susan Frede, VP, ResearchUnfortunately, researchers often forget statistical best practices when it comes to sample size. With smaller sample sizes there is more variability in the data and a single respondent can have a large impact on the results. In addition, with smaller sample sizes smaller differences may be missed. All of Read More...
Posted on June 4, 2012, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices
April 16, 2012
First Rule of Panel Management is Do Unto Others
By Susan Frede, VP, ResearchWhen it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
March 26, 2012
Helping ESOMAR Update Its 28 Questions
By Efrain Ribeiro, Chief Operating OfficerOver the past couple of months, I’ve had the pleasure of being part of a team working to update the ESOMAR 28 Questions to Help Research Buyers of Online Sample. This list of questions, which ESOMAR first made available in 2005, helps research buyers to become familiar with the Read More...
Posted on March 26, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Quality
March 7, 2012
Respondent Validation
By Susan Frede, VP, ResearchIt’s important to take another look at respondent validation because marketing research clients are becoming increasingly strategic in their focus. A strategic focus requires more than data from discrete studies. It requires knowledge synthesis whereby data and findings from multiple studies and sources are combined. When taking this approach, using Read More...
Posted on March 7, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research
November 18, 2011
Online Panels Live Another Day
By Frank Kelly, SVP, OperationsI was happy to see that the outcome of Wednesday’s poll by research.™ was a landslide in favor of the future of online panels. Certainly from a job security standpoint I breathed a sigh of relief, but I also recognize that respondent sourcing and blending are taking center stage and Read More...
Posted on November 18, 2011, Comments (0)
Category: Data Quality, Panel Quality
