November 15, 2011
When Do Quarterly Bonus Rewards Work?
By Greg Flemming, SVP, Financial Services GroupOver the past two years a significant trend has emerged among the issuers of credit cards: quarterly rewards programs that offer anywhere from double to five times cash back or points for spending in specific retail categories. All of the top card issuers have piloted at least one of these Read More...
Posted on November 15, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
September 12, 2011
Mobile App Usage Varies Greatly Among Customers of Major Credit Card Issuers
By David Gordon, SVP, Business Development, The Financial Services GroupIn anticipation of widespread consumer adoption of mobile banking and payments capabilities, U.S. banks, credit card issuers, and other financial industry stakeholders have been pouring millions of dollars into the development of strategies, technology development, advertising, and even full-blown payments platforms. And while penetration of smartphones among the U.S. Read More...
Posted on September 12, 2011, Comments (0)
Category: Financial Services Group, Mobile Surveys, Technology News
August 4, 2011
New Financial Reform Rules Present Marketing Challenges For Banks
By Greg Flemming, SVP, Financial Services GroupOver the recent past, there have been numerous regulatory changes that limit bank revenue through fee collection and other practices. It should come as no surprise that as certain banking products become less lucrative, banks will look for ways to mitigate the effect of lower revenues by changing the way they market their products and incentivize customers. However, these changes are perceived negatively by consumers and present a marketing challenge for an industry already struggling with an image problem. Read More...
Posted on August 4, 2011, Comments (0)
Category: Financial Services Group
July 28, 2011
New Report Explores Consumer Attitudes Toward Credit Card Protection Products
By David Gordon, SVP, Business Development, The Financial Services GroupThe Bureau of Consumer Financial Protection (BCFP) officially opened last week amid lawmakers’ heated debates over its structure and purpose, and many bankers’ concerns that unintended consequences of the new agency will harm consumers. It’s likely that the topic of credit card protection products will be among its early areas of focus. Read More...
Posted on July 28, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
