March 26, 2012
Helping ESOMAR Update Its 28 Questions
By Efrain Ribeiro, Chief Operating OfficerOver the past couple of months, I’ve had the pleasure of being part of a team working to update the ESOMAR 28 Questions to Help Research Buyers of Online Sample. This list of questions, which ESOMAR first made available in 2005, helps research buyers to become familiar with the Read More...
Posted on March 26, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Quality
March 5, 2012
Highlights of the CASRO Online Research Conference
By Susan Frede, VP, ResearchI’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
January 20, 2012
Integrated Data: Making Music from the Cacophony
By Leslie Warshaw, SVP, Custom Panels & CommunitiesLike thousands of instruments in a concert hall each playing a different tune in a different key, data is blasting at market researchers from myriad sources 24-7-365. Our challenge – and it’s a substantial one – is to turn this discordant noise into a poignant symphony. As Read More...
Posted on January 20, 2012, Comments (0)
Category: Custom Panels, Future of Online Research, Integrated Data
November 17, 2011
Consumer Centric Market Research
By Seth Ruoss, Chief Marketing OfficerWhether or not we care to admit it, the mobile device has become a growing dependency in our everyday life. Wherever we go… it goes. We use it for personal communication, to research topics, to provide feedback, to pass time on a commute and even to wake us up in Read More...
Posted on November 17, 2011, Comments (0)
Category: Future of Online Research, Mobile Surveys, Survey Best Practices
September 13, 2011
Lightspeed Research and GMI: Looking to the Future
By David Day, President and Global CEOOn my recent flight back to New Jersey, I was thinking about the past few days I spent at GMI’s headquarters in the beautiful city of Bellevue, Washington. Our discussions with GMI’s management team covered a lot of ground, but each topic pointed unmistakably toward the future. Read More...
Posted on September 13, 2011, Comments (0)
Category: Future of Online Research
June 30, 2011
Adoption of TrueSample: Supporting Industry-Wide Quality Standards
By Efrain Ribeiro, Chief Operating OfficerKantar’s announcement that Lightspeed Research will roll out MarketTools® TrueSample® as its quality solution for all U.S. online consumer survey-based research represents both an end and a beginning. It is the end of many months of intensive focus on this decision, but it is also the beginning of Read More...
Posted on June 30, 2011, Comments (0)
Category: Data Quality, Future of Online Research, Industry News, Panel Quality
