March 5, 2012
Highlights of the CASRO Online Research Conference
By Susan Frede, VP, ResearchI’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
January 20, 2012
Integrated Data: Making Music from the Cacophony
By Leslie Warshaw, SVP, Custom Panels & CommunitiesLike thousands of instruments in a concert hall each playing a different tune in a different key, data is blasting at market researchers from myriad sources 24-7-365. Our challenge – and it’s a substantial one – is to turn this discordant noise into a poignant symphony. As Read More...
Posted on January 20, 2012, Comments (0)
Category: Custom Panels, Future of Online Research, Integrated Data
November 21, 2011
3 Tips to Create a Successful Behavioral Data Project
By Steven Blum, Director, Global Product DevelopmentWhen my brother and I received the legendary Atari 2600 as a gift in 1983, we played Missile Command for several weeks (barely pausing to eat) despite the game’s simplistic objective and monochromatic screen. This was of course at a time when computer memory was measured in bytes and not Read More...
Posted on November 21, 2011, Comments (0)
Category: Integrated Data, Research Products
September 21, 2011
Three Things You Should Know about Online Research Communities
By Leslie Warshaw, SVP, Custom Panels & CommunitiesRecently I was interviewed for an article in Shopper Marketing Magazine about community panel research. The article provided a great overview of the benefits, where the research is headed, and insight and opinions from several industry leaders. The article did a nice job of capturing three key points that I thought would be worth repeating here. Read More...
Posted on September 21, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
August 12, 2011
Fear is Never a Good Motivation
By Leslie Warshaw, SVP, Custom Panels & CommunitiesI recently read an article on research-live.com by Sally O’Rourke, European MD for Communispace, called Community Safety. I found this article interesting because it brings to light some of the misconceptions about online communities I encounter when talking to marketers. Read More...
Posted on August 12, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
July 20, 2011
Better Than X-Ray Vision
By Roy Patel, VP, Sales and Business Development, EMEAWhen the baby Kal-El, after emerging from his crashed space craft, lifted up a car and tossed it from his path we knew he had a lot of potential. At that point, though, we didn’t know just how often he would save the human race from utter annihilation (and if Read More...
Posted on July 20, 2011, Comments (0)
Category: Integrated Data, Research Products
