March 5, 2012
Highlights of the CASRO Online Research Conference
By Susan Frede, VP, ResearchI’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
December 1, 2011
Mobile Research Can Deliver Insights in a Way No Other Medium Can
By Jacki Spear, Vice President of Business DevelopmentLike many of my colleagues in the market research industry, I am a big advocate for the promise of mobile surveys. I’m fascinated by mobile’s ability to capture the immediate, unfiltered responses of survey participants, and intrigued by the implications of that ability on the research we conduct for Read More...
Posted on December 1, 2011, Comments (0)
Category: Case Study, Mobile Surveys
November 29, 2011
Research on the Move
By Roy Patel, VP, Sales and Business Development, EMEAOffline, online or mobile? If you wanted to know what UK consumers had in their fridge and what they bought to replenish their stock, what research methodology would you use? You can’t simply track the transactions online. (According a recent mini-poll conducted with our UK panel, almost 90% of Read More...
Posted on November 29, 2011, Comments (0)
Category: Mobile Surveys
November 17, 2011
Consumer Centric Market Research
By Seth Ruoss, Chief Marketing OfficerWhether or not we care to admit it, the mobile device has become a growing dependency in our everyday life. Wherever we go… it goes. We use it for personal communication, to research topics, to provide feedback, to pass time on a commute and even to wake us up in Read More...
Posted on November 17, 2011, Comments (0)
Category: Future of Online Research, Mobile Surveys, Survey Best Practices
September 12, 2011
Mobile App Usage Varies Greatly Among Customers of Major Credit Card Issuers
By David Gordon, SVP, Business Development, The Financial Services GroupIn anticipation of widespread consumer adoption of mobile banking and payments capabilities, U.S. banks, credit card issuers, and other financial industry stakeholders have been pouring millions of dollars into the development of strategies, technology development, advertising, and even full-blown payments platforms. And while penetration of smartphones among the U.S. Read More...
Posted on September 12, 2011, Comments (0)
Category: Financial Services Group, Mobile Surveys, Technology News
