October 3, 2011
Repeating and Repeating and Repeating Ourselves
By Roy Patel, VP, Sales and Business Development, EMEAWhy are we deliberately annoying our respondents with repetitive questions? Read More...
Posted on October 3, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
August 17, 2011
Using Incentives to Motivate Panelists Is Easy. Motivating My 2-Year-Old, Now That is a Challenge!
By Bertrand Jolibert, Panel Operations Director, EuropeThe education system in France is quite demanding, and a rigorous program that requires nightly homework begins in Kindergarten. Parents in France begin to think (and worry) about preparing kids for school not long after they’re born, and my wife and I are no exception. Our 2-year old son Read More...
Posted on August 17, 2011, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
June 30, 2011
Adoption of TrueSample: Supporting Industry-Wide Quality Standards
By Efrain Ribeiro, Chief Operating OfficerKantar’s announcement that Lightspeed Research will roll out MarketTools® TrueSample® as its quality solution for all U.S. online consumer survey-based research represents both an end and a beginning. It is the end of many months of intensive focus on this decision, but it is also the beginning of Read More...
Posted on June 30, 2011, Comments (0)
Category: Data Quality, Future of Online Research, Industry News, Panel Quality
April 21, 2011
Quality Research is Not (and Never Was) a Commodity
By David Day, President and Global CEOLooking over the Spring 2011 GreenBook Research Industry Trends Report, which came out yesterday, I noted that, despite the myriad industry initiatives focused on the issue of online panel data quality over the past dozen years, this was still the top issue of concern cited by the survey respondents. This Read More...
Posted on April 21, 2011, Comments (0)
Category: Data Quality, Panel Quality
April 18, 2011
Survey Design: Make Sure It Passes the Twitter Test
By James Sallows, VP, Client Operations, EMEAWhen designing survey questionnaires, we market researchers must constantly remind ourselves to “walk a mile in the respondent’s shoes” – that is, think about how our questions will be viewed and answered by survey respondents. Over the years, we’ve edited down numerous survey questions that overexplain a straightforward concept. To Read More...
Posted on April 18, 2011, Comments (1)
Category: Panel Quality, Panel Retention, Survey Best Practices
March 29, 2011
Sound Advice: Revamp Questionnaires to Improve Response Rates
By James Sallows, VP, Client Operations, EMEAI was out shopping recently and I passed the window display of an electronics store. A particular piece of audio equipment caught my eye, so I went inside to inquire about it. The store owner was friendly and helpful, clearly proud of that particular home cinema system and eager Read More...
Posted on March 29, 2011, Comments (0)
Category: Panel Quality, Research on Research, Survey Best Practices
