March 15, 2011
Greg Flemming
By adminSVP, The Financial Services Group
Greg was a founder of Lightspeed Research’s innovative behavioral tracking panel and currently leads the Financial Services Group, which provides a range of strategic insights and competitive analytics to banks, credit card companies, and consultancies.
Greg has extensive experience with all types of consumer and customer research, including customer satisfaction, concept testing, new product development, and customer segmentation. His work spans a range of methodologies, including online, telephone, and mail surveys, as well as the integrated analysis of non-survey based behavioral data.
Before joining Lightspeed Research, Greg was Vice President of Forrester Data at Forrester Research, where he led a number of initiatives supporting the research needs of clients in the financial services, consumer packaged goods, and media industries. Greg was previously Survey Director at Princeton Survey Research Associates in Washington, D.C. Greg has made presentations concerning online survey methodology at the American Association for Public Opinion Research and has been quoted in The New York Times and The Washington Post, and by a number of television and radio networks and industry journals.
Greg graduated from the University of New Hampshire and holds a Ph.D. in political science from the University of Wisconsin-Madison, with an emphasis on econometric analysis and quantitative research design.
Category:Profiles
Posted on March 15, 2011
Back to Home >>