June 30, 2011
Adoption of TrueSample: Supporting Industry-Wide Quality Standards
By Efrain Ribeiro, Chief Operating OfficerKantar’s announcement that Lightspeed Research will roll out MarketTools® TrueSample® as its quality solution for all U.S. online consumer survey-based research represents both an end and a beginning. It is the end of many months of intensive focus on this decision, but it is also the beginning of Read More...
Posted on June 30, 2011, Comments (0)
Category: Data Quality, Future of Online Research, Industry News, Panel Quality
June 27, 2011
Feasting on Roasted Pig in Hong Kong
By Terry Wiley, CEO, Asia PacificIn Chinese culture, the pig is quite a symbolic character. It represents a host of traits like intelligence, honesty, tolerance, initiative and diligence, as well as strength and vitality. Roasted pig is often served at ceremonial occasions to bring good luck. We had our own roasted pig recently Read More...
Posted on June 27, 2011, Comments (0)
Category: Employee Profile, Industry News
June 6, 2011
Lightspeed Engage Helps Brands Connect More Deeply with Consumers
By Leslie Warshaw, SVP, Custom Panels & CommunitiesConsumers are accustomed to having their opinions heard in social media settings. They expect brands to listen to what they value and to understand what they need. A new tool from Lightspeed Research helps brands listen more closely and understand more deeply than ever before. Lightspeed Engage allows clients Read More...
Posted on June 6, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products
