June 6, 2011

Consumers are accustomed to having their opinions heard in social media settings. They expect brands to listen to what they value and to understand what they need. A new tool from Lightspeed Research helps brands listen more closely and understand more deeply than ever before.

Lightspeed Engage allows clients to engage consumers in private online panels and communities to gain deeper insights and co-creation opportunities. A community, which can be a subset of a larger panel, is facilitated to encourage dialogue, ideation, creation, feedback and unexpected insights. It is used throughout the research cycle, from early stage exploration and concept testing/ad testing to line extensions and promotional evaluations.

With Lightspeed Engage, brands can:

• Monitor and seed discussions to observe current trends, from values and attitudes to lifestyle, entertainment and product usage
• Explore passion points
• Leverage consumers’ natural energy and motivation to create their ideal products, services and brand expressions
• Invite consumers to become an integral part of the brand’s transformation
• Mine insights on attitudes toward the environment, the economy, family, their feelings about the future, and much more

Through Lightspeed Engage, clients have exclusive, anytime access to a private panel built to their exact panel composition targets. They can use their private panel to conduct qualitative survey-based research and quantitative community-based research with one integrated solution. Lightspeed Engage is distinguished by several features. Among them are:

1. Integrated Technology

The Lightspeed Engage offer provides the best, fully integrated end-to-end technology and research combination in the industry – from the panel portal with community capabilities, to the database, to reporting.

2. Global Experience and Capabilities

Lightspeed Engage is backed by Lightspeed Research’s global capabilities. Global panel representation – across the Americas, Europe and Asia Pacific – ensures that one methodology administered by one partner can deliver fast, consolidated, ready-to-use results. With strategic office locations throughout the United States, Europe, and Asia Pacific staffed with experienced local talent, we understand the nuances of each market.

3. Panel Retention

In addition to a communications retention plan, we offer a points-based incentive program exactly like the incentive programs currently offered on our proprietary panels. No other provider has an incentive program that can match the depth, automation, and customization.

Lightspeed Engage is an innovative, flexible approach tailored to the specific needs of each client. To see how it can help you engage more deeply with consumers, visit www.lightspeedresearch.com/products/engage.

Category:Custom Panels, Integrated Data, Research Communities, Research Products
Posted on June 6, 2011



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