October 26, 2011
Want to Scare a Lightspeed Research Employee? Try a Snake or an Insect
By Kelly Noguerol, Chief Talent OfficerAll Hallows Eve approaches. To distract us from debates of GOP presidential hopefuls, RIM service issues and other things that really scare us, we surveyed our employees around the world about what frightens them most. Here’s what they said: Among employees in the America’s Region, snakes were the scariest, followed Read More...
Posted on October 26, 2011, Comments (0)
Category: Survey Best Practices
October 24, 2011
Rising Tide Floats Our Boat
By Susan Frede, VP, ResearchAs researchers, we’ve signed on to codes of conduct that guide our practices in order to preserve the professionalism and credibility of our industry. The Marketing Research Association’s Code of Marketing Research Standards, for example, lists the following principles: Conduct research in an honest and ethical manner Instill confidence Read More...
Posted on October 24, 2011, Comments (0)
Category: Research on Research, Survey Best Practices
October 11, 2011
A Panel Profiling Passion Play
By Alfonso Gambino, Panel Profiling ConsultantHarnessing the passion of our panelists is one of our most important jobs as researchers. But nothing sucks the passion out of a survey experience like disqualifying a panelist after a dozen screening questions or sending her a survey about something she cares nothing about. Read More...
Posted on October 11, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
October 3, 2011
Repeating and Repeating and Repeating Ourselves
By Roy Patel, VP, Sales and Business Development, EMEAWhy are we deliberately annoying our respondents with repetitive questions? Read More...
Posted on October 3, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
