Profiles
Leslie Warshaw
SVP, Custom Panels & Communities
Leslie Warshaw is currently responsible for the marketing and sales of Lightspeed Engage, the Lightspeed product offering for Custom Panels and Custom Online Marketing Research Communities. Leslie is a market research veteran with more than 18 years experience in the market research industry with particular expertise in consumer panels and online research.
She joined Lightspeed Research following over 12 years experience at Nielsen where she served as Vice President, Sales and Marketing for Apollo, an industry-leading program that focused on providing clients with panel-based insights, targeted marketing and marketing/ advertising ROI. She served as a key member of the ACNielsen Homescan senior management team providing consumer panel consultation and expertise to partner companies. During her previous tenure at Nielsen she was instrumental in the development of several products including Nielsen’s Consumer Direct, a product that focuses on understanding behavioral targeting, online media exposure and ROI.
Her background also includes classic business training as a research manager at Kraft Foods, as well as VP of R&D at a start-up company, MediaCart , where she developed the product offering for in-store marketing effectiveness.
January 20, 2012
Integrated Data: Making Music from the Cacophony
By Leslie Warshaw, SVP, Custom Panels & CommunitiesLike thousands of instruments in a concert hall each playing a different tune in a different key, data is blasting at market researchers from myriad sources 24-7-365. Our challenge – and it’s a substantial one – is to turn this discordant noise into a poignant symphony. As Read More...
Category: Custom Panels, Future of Online Research, Integrated Data
Posted on January 20, 2012
September 21, 2011
Three Things You Should Know about Online Research Communities
By Leslie Warshaw, SVP, Custom Panels & CommunitiesRecently I was interviewed for an article in Shopper Marketing Magazine about community panel research. The article provided a great overview of the benefits, where the research is headed, and insight and opinions from several industry leaders. The article did a nice job of capturing three key points that I thought would be worth repeating here. Read More...
Category: Custom Panels, Integrated Data, Research Communities
Posted on September 21, 2011
August 12, 2011
Fear is Never a Good Motivation
By Leslie Warshaw, SVP, Custom Panels & CommunitiesI recently read an article on research-live.com by Sally O’Rourke, European MD for Communispace, called Community Safety. I found this article interesting because it brings to light some of the misconceptions about online communities I encounter when talking to marketers. Read More...
Category: Custom Panels, Integrated Data, Research Communities
Posted on August 12, 2011
June 6, 2011
Lightspeed Engage Helps Brands Connect More Deeply with Consumers
By Leslie Warshaw, SVP, Custom Panels & CommunitiesConsumers are accustomed to having their opinions heard in social media settings. They expect brands to listen to what they value and to understand what they need. A new tool from Lightspeed Research helps brands listen more closely and understand more deeply than ever before. Lightspeed Engage allows clients Read More...
Category: Custom Panels, Integrated Data, Research Communities, Research Products
Posted on June 6, 2011
May 31, 2011
Do Not Be Intimidated, Get Integrated
By Leslie Warshaw, SVP, Custom Panels & CommunitiesAt last count there were almost 40 million blogs hosted on WordPress and Tumblr, Twitter’s running at over 100 million tweets per day, and somewhere around 200 million people log in to Facebook each day. These numbers alone are staggering, but when you think about the diversity and range of Read More...
Category: Custom Panels, Integrated Data, Research Communities, Research Products
Posted on May 31, 2011
