September 19, 2012
6 Ways to Improve the Screening Experience
By Susan Frede, VP, ResearchSurvey respondents don’t understand why they are sent to surveys and then told they don’t quality. They become especially upset when they answer a long series of questions only to be eliminated. When respondents are disqualified repeatedly they become discouraged, unengaged, and eventually drop off the panel. Keeping respondents Read More...
Posted on September 19, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
September 14, 2012
Where Do Survey Respondents Come From?
By Frank Kelly, SVP, OperationsRecruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there are a number of sources for Read More...
Posted on September 14, 2012, Comments (0)
Category: Future of Online Research, Panel Management, Panel Quality
April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey Results
By Chris Stevens, Chief Research OfficerIt’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Posted on April 23, 2012, Comments (0)
Category: Panel Management, Panel Quality
April 16, 2012
First Rule of Panel Management is Do Unto Others
By Susan Frede, VP, ResearchWhen it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
March 5, 2012
Highlights of the CASRO Online Research Conference
By Susan Frede, VP, ResearchI’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
February 27, 2012
Get Ready to Roll Up Your Sleeves
By Frank Kelly, SVP, OperationsI am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Posted on February 27, 2012, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
