April 16, 2012
First Rule of Panel Management is Do Unto Others
By Susan Frede, VP, ResearchWhen it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
February 27, 2012
Get Ready to Roll Up Your Sleeves
By Frank Kelly, SVP, OperationsI am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Posted on February 27, 2012, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
October 11, 2011
A Panel Profiling Passion Play
By Alfonso Gambino, Panel Profiling ConsultantHarnessing the passion of our panelists is one of our most important jobs as researchers. But nothing sucks the passion out of a survey experience like disqualifying a panelist after a dozen screening questions or sending her a survey about something she cares nothing about. Read More...
Posted on October 11, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
October 3, 2011
Repeating and Repeating and Repeating Ourselves
By Roy Patel, VP, Sales and Business Development, EMEAWhy are we deliberately annoying our respondents with repetitive questions? Read More...
Posted on October 3, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
August 17, 2011
Using Incentives to Motivate Panelists Is Easy. Motivating My 2-Year-Old, Now That is a Challenge!
By Bertrand Jolibert, Panel Operations Director, EuropeThe education system in France is quite demanding, and a rigorous program that requires nightly homework begins in Kindergarten. Parents in France begin to think (and worry) about preparing kids for school not long after they’re born, and my wife and I are no exception. Our 2-year old son Read More...
Posted on August 17, 2011, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
April 18, 2011
Survey Design: Make Sure It Passes the Twitter Test
By James Sallows, VP, Client Operations, EMEAWhen designing survey questionnaires, we market researchers must constantly remind ourselves to “walk a mile in the respondent’s shoes” – that is, think about how our questions will be viewed and answered by survey respondents. Over the years, we’ve edited down numerous survey questions that overexplain a straightforward concept. To Read More...
Posted on April 18, 2011, Comments (1)
Category: Panel Quality, Panel Retention, Survey Best Practices
