September 21, 2011
Three Things You Should Know about Online Research Communities
By Leslie Warshaw, SVP, Custom Panels & CommunitiesRecently I was interviewed for an article in Shopper Marketing Magazine about community panel research. The article provided a great overview of the benefits, where the research is headed, and insight and opinions from several industry leaders. The article did a nice job of capturing three key points that I thought would be worth repeating here. Read More...
Posted on September 21, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
August 12, 2011
Fear is Never a Good Motivation
By Leslie Warshaw, SVP, Custom Panels & CommunitiesI recently read an article on research-live.com by Sally O’Rourke, European MD for Communispace, called Community Safety. I found this article interesting because it brings to light some of the misconceptions about online communities I encounter when talking to marketers. Read More...
Posted on August 12, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
June 6, 2011
Lightspeed Engage Helps Brands Connect More Deeply with Consumers
By Leslie Warshaw, SVP, Custom Panels & CommunitiesConsumers are accustomed to having their opinions heard in social media settings. They expect brands to listen to what they value and to understand what they need. A new tool from Lightspeed Research helps brands listen more closely and understand more deeply than ever before. Lightspeed Engage allows clients Read More...
Posted on June 6, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products
May 31, 2011
Do Not Be Intimidated, Get Integrated
By Leslie Warshaw, SVP, Custom Panels & CommunitiesAt last count there were almost 40 million blogs hosted on WordPress and Tumblr, Twitter’s running at over 100 million tweets per day, and somewhere around 200 million people log in to Facebook each day. These numbers alone are staggering, but when you think about the diversity and range of Read More...
Posted on May 31, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products
