November 21, 2011
3 Tips to Create a Successful Behavioral Data Project
By Steven Blum, Director, Global Product DevelopmentWhen my brother and I received the legendary Atari 2600 as a gift in 1983, we played Missile Command for several weeks (barely pausing to eat) despite the game’s simplistic objective and monochromatic screen. This was of course at a time when computer memory was measured in bytes and not Read More...
Posted on November 21, 2011, Comments (0)
Category: Integrated Data, Research Products
November 15, 2011
When Do Quarterly Bonus Rewards Work?
By Greg Flemming, SVP, Financial Services GroupOver the past two years a significant trend has emerged among the issuers of credit cards: quarterly rewards programs that offer anywhere from double to five times cash back or points for spending in specific retail categories. All of the top card issuers have piloted at least one of these Read More...
Posted on November 15, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
July 28, 2011
New Report Explores Consumer Attitudes Toward Credit Card Protection Products
By David Gordon, SVP, Business Development, The Financial Services GroupThe Bureau of Consumer Financial Protection (BCFP) officially opened last week amid lawmakers’ heated debates over its structure and purpose, and many bankers’ concerns that unintended consequences of the new agency will harm consumers. It’s likely that the topic of credit card protection products will be among its early areas of focus. Read More...
Posted on July 28, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
July 20, 2011
Better Than X-Ray Vision
By Roy Patel, VP, Sales and Business Development, EMEAWhen the baby Kal-El, after emerging from his crashed space craft, lifted up a car and tossed it from his path we knew he had a lot of potential. At that point, though, we didn’t know just how often he would save the human race from utter annihilation (and if Read More...
Posted on July 20, 2011, Comments (0)
Category: Integrated Data, Research Products
June 6, 2011
Lightspeed Engage Helps Brands Connect More Deeply with Consumers
By Leslie Warshaw, SVP, Custom Panels & CommunitiesConsumers are accustomed to having their opinions heard in social media settings. They expect brands to listen to what they value and to understand what they need. A new tool from Lightspeed Research helps brands listen more closely and understand more deeply than ever before. Lightspeed Engage allows clients Read More...
Posted on June 6, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products
May 31, 2011
Do Not Be Intimidated, Get Integrated
By Leslie Warshaw, SVP, Custom Panels & CommunitiesAt last count there were almost 40 million blogs hosted on WordPress and Tumblr, Twitter’s running at over 100 million tweets per day, and somewhere around 200 million people log in to Facebook each day. These numbers alone are staggering, but when you think about the diversity and range of Read More...
Posted on May 31, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products
