March 7, 2012
Respondent Validation
By Susan Frede, VP, ResearchIt’s important to take another look at respondent validation because marketing research clients are becoming increasingly strategic in their focus. A strategic focus requires more than data from discrete studies. It requires knowledge synthesis whereby data and findings from multiple studies and sources are combined. When taking this approach, using Read More...
Posted on March 7, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research
March 5, 2012
Highlights of the CASRO Online Research Conference
By Susan Frede, VP, ResearchI’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
February 27, 2012
Get Ready to Roll Up Your Sleeves
By Frank Kelly, SVP, OperationsI am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Posted on February 27, 2012, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
February 14, 2012
How Romantic Are You?
By Kelly Noguerol, Chief Talent OfficerIt’s Valentine’s Day and our thoughts turn to romance and those we love. At Lightspeed Research, there’s nothing we love more than a good survey. So we surveyed our employees around the world about how they plan to celebrate their love on this special day. First, we asked our Read More...
Posted on February 14, 2012, Comments (0)
Category: Industry News
January 20, 2012
Integrated Data: Making Music from the Cacophony
By Leslie Warshaw, SVP, Custom Panels & CommunitiesLike thousands of instruments in a concert hall each playing a different tune in a different key, data is blasting at market researchers from myriad sources 24-7-365. Our challenge – and it’s a substantial one – is to turn this discordant noise into a poignant symphony. As Read More...
Posted on January 20, 2012, Comments (0)
Category: Custom Panels, Future of Online Research, Integrated Data
January 5, 2012
A Marketing Research Librarian? Part 2
By Susan Frede, VP, ResearchLibrary science has more to do with marketing research than people think. In part 1 of my post, I discussed how to use basic library science skills to evaluate a secondary source. In part 2, I’d like to discuss how client communication can be improved by asking the same Read More...
Posted on January 5, 2012, Comments (0)
Category: Research on Research
