April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey Results
By Chris Stevens, Chief Research OfficerIt’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Posted on April 23, 2012, Comments (0)
Category: Panel Management, Panel Quality
April 16, 2012
First Rule of Panel Management is Do Unto Others
By Susan Frede, VP, ResearchWhen it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
March 26, 2012
Helping ESOMAR Update Its 28 Questions
By Efrain Ribeiro, Chief Operating OfficerOver the past couple of months, I’ve had the pleasure of being part of a team working to update the ESOMAR 28 Questions to Help Research Buyers of Online Sample. This list of questions, which ESOMAR first made available in 2005, helps research buyers to become familiar with the Read More...
Posted on March 26, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Quality
March 7, 2012
Respondent Validation
By Susan Frede, VP, ResearchIt’s important to take another look at respondent validation because marketing research clients are becoming increasingly strategic in their focus. A strategic focus requires more than data from discrete studies. It requires knowledge synthesis whereby data and findings from multiple studies and sources are combined. When taking this approach, using Read More...
Posted on March 7, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research
February 27, 2012
Get Ready to Roll Up Your Sleeves
By Frank Kelly, SVP, OperationsI am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Posted on February 27, 2012, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
November 18, 2011
Online Panels Live Another Day
By Frank Kelly, SVP, OperationsI was happy to see that the outcome of Wednesday’s poll by research.™ was a landslide in favor of the future of online panels. Certainly from a job security standpoint I breathed a sigh of relief, but I also recognize that respondent sourcing and blending are taking center stage and Read More...
Posted on November 18, 2011, Comments (0)
Category: Data Quality, Panel Quality
